Hi there! I'm Lily
-- And this is my story
My background in Psychology
I started with a degree in psychology because I was fascinated by how people think, make meaning, and interact with the world around them. I loved uncovering insights about what shapes behavior, perception, and decision-making, but I was even more interested in turning those insights into something tangible.
From research to design
Before focusing more deeply on visual design, I worked across strategy, research, and product design, using human-centered methods to understand people’s needs and turn insights into thoughtful experiences. You can see some of that work in the Product Design section of this site.
Growing my visual design skillset
Along the way, I kept coming back to visual design. I started building my skills through tutorials, design challenges, and freelance projects, eventually helping over 25 startups and small businesses shape their visual identities, pitch decks, and brand storytelling.
What I loved most wasn’t just making things look polished. It was helping founders and teams understand what they were really trying to say, who they were speaking to, and how their brand could show up in a way that felt clear, distinct, and true to them.
Where my work sits now
Today, my work brings together psychology, human-centered design, and visual craft. I help new and evolving ventures define their message and turn it into visual identities that feel intentional, memorable, and uniquely theirs.
Whether I’m designing a brand system, deck, website, or set of marketing materials, I care about creating visuals that are not only beautiful, but rooted in audience understanding and strategic clarity.
In my free time
You can usually find me making art, experimenting with printmaking and collage, or sharing new work on Instagram at @lilartlab
Thanks for stopping by!
Lily